So you have this great ad. Gets the message across, grabs your attention, has all of your contact information. Wonderful. Now you want to include it in an online version of the magazine that you spent valuable money on for that ad spot. Okay great. Send that jpeg over and hope for the best.
BUT… did you know by doing that, your website url will not be hyperlinked in the magazine, meaning your ad will not link to your website. Okay, now what?
Well, you have to request that the designer manually put in a hyperlink to your website, which will probably not match exactly that great ad you sent as a jpeg. Then make sure that it works once it is uploaded. Oh it can be done, but to make it easier on everyone, send a PDF of that GREAT ad! Plus your ad will stay just like you approved it to begin with.